Anna and I are running a spring special. Only a few spots left!
Learn more about Ingenue Boudoir here.
Hill Vintage was recently featured on Krrb.com. Andrew Wagner, a friend of mine, approached us about helping jump start his latest and greatest endeavor in Des Moines. We excitedly agreed. It is like Etsy and Craiglist created a baby. I encourage you to explore how larger markets like NYC and Chicago are taking advantage of it. Let’s get Des Moines’ zip codes up and running!
More about Krrb.com-
Krrb is a safe place to buy, sell, trade or give to your neighbors — locally and in-person.
Most online shops and classifieds feel anonymous, and let’s face it, they are. Krrb.com is made exclusively for local and in-person commerce. Our mission is to create a fun, friendly and safe online venue that enables better and more personal face-to-face dealings between neighbors.
In short, our aim is to help turn local strangers into friendly neighbors.
Think of Krrb as an online garage sale, block sale, flea market and local classifieds where second-handers, crafters, collectors, designers, artisanal food-makers and common folks can easily connect — taking advantage of all that the Internet has to offer — while retaining a personal and face-to-face relationship.
Krrb puts you at the center of your stomping grounds and displays all that you and your neighbors have to offer. That’s our singular role and we plan to make a business of it. The rest is up to you.
Oh, and this have this great button feature. List your item on Etsy or Ebay? Double list on Krrb.com. Here’s how -Krrb it button.
Have fun Krrbing!
I recently took my friend Dan Saar shopping. He needed a wardrobe update. All of is clothes were 10 years old from Old Navy. I’m talking stretched out necklines and faded colors. In addition, all of his clothes were too big. Dan is a slim small. He was wearing a medium, which made him look like he was swimming in his clothes. I should also point out that Dan is a lawyer and a manager of a fitness facility. <—-He told me to say that. And yes he is single. <—-He wants me to say that.
I recommended that Dan buy 2 new darker pairs of jeans with a slim straight fit. We found a dark blue/black pair of Levi’s at JcPenneys ($40) and a dark blue pair from The Gap ($60). Dan also REALLY wanted to try on a pair of skinny jeans. After wiggling into them, he then proceeded to point out that his thigh muscles were way too big for that style.
We (as in Dan) also purchased several new slim cut dress shirts ranging from solid colors to classic patterns from JcPenneys ($15-30) , Gap ($30-60) and Younkers ($8-10. Yellow Dot Sale). Dan also picked out is favorite colors of v-neck tees from The Gap ($20). Most of the tops he purchased can be dressed up or down, which is perfect for transitioning from day to night. Yes, this is important to guys too.
The transitional coat on the right side was found at Younkers ($30). It was originally a $200 jacket marked down 85%. This was deemed the score of the day.
P.S. I did not force Dan to look sad in his before. And, I did not tell Dan to pretend to be more confidant and happy in his new threads. It happened completely naturally. Therefore, I told him all that money he spent in 2 hours on new clothes was priceless.
P.S.S We ran out of time for shoes
Last week, I offered some merchandising help to Emily Zach the owner of Francy Pants. She recently opened the store in the Drake Neighborhood. Emily is a lawyer by day and a store owner by night. She is one busy lady! I noticed during a early winter visit there were ways she could merchandise her store better which would translate into higher sales. I contacted her a couple weeks later about my ideas and she welcomed them.
Here are some before photos with my suggestions.
Window display is lacking focus. I suggested she pull a table to the window and display items on it. The clothes hanging from strings does not motivate people to come in to see what else you have to offer.
This rack needs to be more focused. There are colors everywhere. Plus. it’s packed too tight. I recommended color matching the jackets and un-hanging the jeans.
Overwhelming and underwhelming jean display. I recommended less is more and turning the jeans around, so people can see the pockets. Also, keeping the dark and light jeans separate.
The sweater table is out of control! I recommended taking away half and keep up with them (as re-folding with customers try and fold them) or keep the sweaters hung.
I recommended to Emily to always keep the black sliding doors closed. When they are open it’s the first thing you see when you walk it. Also, that is her storage room. She doesn’t want people to see that! Emily is also going to be switching to wood hangers. The black plastic ones look cheap and unprofessional. And, the rack in the foreground needs some love like color-coordinating and remove she short sleeves.
I recommended that Emily place all her shoes in one place. Her shoes were spread all over the store. Also, I think the shelves need be utilized better. I recommended that more gallery type display of non-clothing/shoe items would be easier to navigate.
Emily wrote me and said she spent the next day following my advice and did some re-arranging. She also happily reported that her last Saturdays have been awesome and my advice worked!